Your Superior Wine SERVICE International, LLC Team:

Kristofer Sperry

Kristofer SPERRY

Chief INSIGHTS guy

Pforzheim, Germany

Bloomington, Indiana USA

English, German

  • Founder: Superior Wine SERVICE International, LLC

  • International MBA: Strategies for DTC wine business development through tourism.

  • Founder & Winemaker: Myrddin Wine Company

  • Kristofer SPERRY, Wine Architect

Kristofer Sperry

Pauline CIAI

Customer INTERACTION Specialist

Bordeaux, France

Kolmar, France

French, English, German

  • Wine Tourism Associate, Château Haut BretonLarigaudière

  • INSEEC University: Bachelor Wine & Spirits Commercialization

  • Assistante commerciale, Les Grands Chaisde France (Corporate account management)

Kristofer Sperry

Stephen MENKE

Customer INTERACTION Specialist

Colorado, USA

New Mexico, USA


  • Associate Professor of Enology, Colorado State University: Quality management & enology education.

  • Enology Educator, Pennsylvania State University Extension.

  • Enology Educator, Pennsylvania State University Extension.

Our reason to exist:

As I finished writing my MBA Thesis on “Strategies for business development for wineries through tourism” several things became very clear:

  • The wine customer is a very complicated matrix of internal and external forces.
  • Although they have completed really revolutionary research work, Doctoral researchers are convinced that we are at the very beginning of our understanding of wine customers and they advocate further study.
  • As an industry, we are considered a bit behind the times in terms of technology utilisation.

At first, I think I was a bit offended (of course, I know my customers!).  Then, as I got over it, I began to wonder how much I could learn if I became more curious.

So I took 12 months and researched and built a survey system that would give us a 360° look at our customers and our sales & service operations.  It reviews the levels of success of what is and explores the possibilities of what could be.  It creates 2-way communications that establish and strengthen relationships.

The success of our testing was beyond any expectation I had!  The system works beautifully.  It proves that our customers want us to succeed and they will help us do it.

So what’s the big VISION?

Business is about helping people.

Not only that, it is about helping people in the way that THEY want to be helped.  With our businesses we make an immense amount of decisions.  Most of our decisions are made within the context of limited time and information.  We know going in that some decisions with be superstars and others, well, not so super…

Our mission at SWSI, LLC is to provide wineries with a connection to their customers and potential customers that will help make decisions and develop and maintain relationships.

The big VISION is to establish a wealth of knowledge and resources that facilitate the co-creation of immense customer VALUE in the most efficient way possible.

This VISION leads to more happy customers visiting more happy wineries (and the ensuing exchange of value!)


You in?


Interested but unsure?

We are happy to discuss with you if our program offers you advantages:

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They will be talking about you either way…

How about having them talk WITH you?