“Our survey found that firms developing and effectively executing value-based pricing strategies earn 31% higher operating income than competitors whose pricing is driven by market share goals or target margins.”

Thomas Nagel, et. al, The Strategy & Tactics of Pricing

Focus Topic:

Wine PRICING

750ml bottle prices to Consumers

Focused PRICING Survey

Using our PRICING survey learn about how your customers perceive wine prices.

By also gathering segmentation information, it is actionable for sales and marketing.

The TEAM Option

Ask Alone or join a Focus Team for more results!

Alone, you know that these are exactly your customers from your channels.

With your Team, you gain a broader perspective with more results from others.

Join Mastermind conversations and dive deep into your VALUE based pricing strategy.

Knowledge you can USE

Get the PRICING data that you need to make strategic decisions.

Grow your E-mail list.

Engage in 2-way communication that builds relationships.

The Pricing Survey:

(Go ahead and fill it in…this is what your customers will experience!)

Survey Notes:

The survey is written to get a price/value benchmark based upon geographical, involvement, and channel segmentation.

Your communications, relationship building and branding position influence customer perception of your wine values.

By using this survey, you understand the size and value of your segments to develop appropriate value propositions for each. Benchmark and then measure the success of your value initiatives.

What gets measured gets managed!

“It is much better to be approximately right than to be exactly wrong.”

-Thomas Nagel

How does it work?

Choose

Choose how many responses you want.

If you want ONLY your direct customer base: Go it Alone.

If you want a broader perspective or more responses than you alone can achieve: join a Focus Team.

Sign up for your program.

Incentive

Develop an incentive that motivates people so they will be inspired to fill out your survey.

Craft the incentive to also benefit you.

Every respondent can receive a “Thank you” E-mail from you.

Cool, right?

Do it

Ask your customers and potential customers to answer your PRICING survey.

Use your channels, including personal asking from your sales interactions.

Motivate with your incentive program.

Build it

Build your E-mail list.

React immediately when you can. Build relationships with personal responses.

Each new E-mail address has an average lifetime value of $45*.

Analyse

USE your information.

Add PRICING frames to your segmentation profiles.

Review comments for take-aways and sparks for new VALUE propositions.

Use quotes for marketing communications.

ACT

Develop your strategic plan and ACT with much more confidence!

Will you be exactly right? We hope so!

We do know that you will definitely be LESS WRONG!

Measure your results to gauge success!

Focus on PRICING:

Benefits & Pricing Schedule for Single Winery responses:

Expectations:

Define your PRICE Frame
Segmentation information
Grow your E-mail list
Candid comments

300

$120

You OWN 300 cleaned results
Non-limited Timeframe*
Analysis Reports
Mastermind Group
SWSI Pricing Overview
.
.
.
Recommended Qualification:
Facebook 2,500
Email List: 1,000

900

$360

You OWN 900 cleaned results
Non-limited Timeframe*
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
.
.
Recommended Qualification:
Facebook 7,500
Email List: 3,000

1500

$600

Your OWN 1,500 cleaned results
Non-limited Timeframe*
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
SWSI Pricing Workbook
.
Recommended Qualification:
Facebook 12,500
Email List: 5,000

Unlimited

$960

Your OWN Unlimited results
3 months**
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
SWSI Pricing Workbook
(min. 2,400 responses break-even)
Recommended Qualification:
Facebook 15,000
Email List: 6,000

* Within reason…but we will work with you to get your results!

** 3 months OR 2,400 cleaned results, whichever comes first.

Benefits & Pricing Schedule for TEAM responses:

1,800+

$450

You own UNLIMITED responses + 1,500 team responses
3 months
Analysis Reports
Mastermind Group
SWSI Pricing Overview
.
.
Recommended Qualification:
Facebook 2,500
Email List: 1,000

3,600+

$900

You own UNLIMITED responses + 3,000 team responses
3 months
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
.
Recommended Qualification:
Facebook 7,500
Email List: 3,000

5,400+

$1,350

You own UNLIMITED responses + 4,500 team responses
3 months
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
SWSI Pricing Workbook
Recommended Qualification:
Facebook 7,500
Email List: 3,000

9,000+

$2,250

You own UNLIMITED responses + 7,500 team responses
3 months
Analysis Reports
Mastermind Group
SWSI Pricing Overview
SWSI Pricing Concept Guide
SWSI Pricing Workbook
Recommended Qualification:
Facebook 12,500
Email List: 5,000

Now what?

If you are ready to jump in and get started please purchase your program level and schedule your IMPLEMENTATION meeting!
If you are interested but unsure then let’s talk! Use the contact form below and we will respond ASAP.

This PRICING Focus Topic is for:

Wineries that want to use an UNDERSTANDING of their customers to improve profitability.
Wineries that want to profit from a VALUE BASED pricing strategy.
Wineries that would rather sell wine than play with survey software.
Wineries that will DO something with the results.

Quick

Always short and direct enough to get good response rates.

Meaningful

Asking the right questions in the right way. Now that’s the trick isn’t it?

Expert

Expertly researched questions from wine professionals for wine professionals.

Analytics

Reports that add meaning to your data.

Connect

Email a thank-you to each respondent that creates more sales!

Act

ACT confidently as you implement, measure, adjust and ACT again!