Focus on PRICING2019-02-03T03:03:33+00:00

“Our survey found that firms developing and effectively executing value-based pricing strategies earn 31% higher operating income than competitors whose pricing is driven by market share goals or target margins.”

Thomas Nagel, et. al, The Strategy & Tactics of Pricing

Focus Topic:

Wine PRICING

750ml bottle prices to Consumers

The Pricing Survey:

(Go ahead and fill it in…this is what your customers will experience!)

Survey Notes:

The survey is written to get a price/value benchmark based upon geographical, involvement, and channel segmentation.

Your communications, relationship building and branding position influence customer perception of your wine values.

By using this survey, you understand the size and value of your segments to develop appropriate value propositions for each.  Benchmark and then measure the success of your value initiatives.

What gets measured gets managed!

“It is much better to be approximately right than to be exactly wrong.”

-Thomas Nagel

How does it work?

Focus on PRICING:

Benefits & Pricing Schedule for Single Winery responses:

Expectations:

  • Define your PRICE Frame

  • Segmentation information

  • Grow your E-mail list

  • Candid comments

300

$120
  • You OWN 300 cleaned results
  • Non-limited Timeframe*
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • .
  • .
  • .
  • Recommended Qualification:
  • Facebook 2,500
  • Email List: 1,000

900

$360
  • You OWN 900 cleaned results
  • Non-limited Timeframe*
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • .
  • .
  • Recommended Qualification:
  • Facebook 7,500
  • Email List: 3,000

1500

$600
  • Your OWN 1,500 cleaned results
  • Non-limited Timeframe*
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • SWSI Pricing Workbook
  • .
  • Recommended Qualification:
  • Facebook 12,500
  • Email List: 5,000

Unlimited

$960
  • Your OWN Unlimited results
  • 3 months**
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • SWSI Pricing Workbook
  • (min. 2,400 responses break-even)
  • Recommended Qualification:
  • Facebook 15,000
  • Email List: 6,000

*  Within reason…but we will work with you to get your results!

** 3 months OR 2,400 cleaned results, whichever comes first.

Benefits & Pricing Schedule for TEAM responses:

1,800+

$450
  • You own UNLIMITED responses + 1,500 team responses
  • 3 months
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • .
  • .
  • Recommended Qualification:
  • Facebook 2,500
  • Email List: 1,000

3,600+

$900
  • You own UNLIMITED responses + 3,000 team responses
  • 3 months
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • .
  • Recommended Qualification:
  • Facebook 7,500
  • Email List: 3,000

5,400+

$1,350
  • You own UNLIMITED responses + 4,500 team responses
  • 3 months
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • SWSI Pricing Workbook
  • Recommended Qualification:
  • Facebook 7,500
  • Email List: 3,000

9,000+

$2,250
  • You own UNLIMITED responses + 7,500 team responses
  • 3 months
  • Analysis Reports
  • Mastermind Group
  • SWSI Pricing Overview
  • SWSI Pricing Concept Guide
  • SWSI Pricing Workbook
  • Recommended Qualification:
  • Facebook 12,500
  • Email List: 5,000

Now what?

  1.  If you are ready to jump in and get started please purchase your program level and schedule your IMPLEMENTATION meeting!
  2.  If you are interested but unsure then let’s talk!  Use the contact form below and we will respond ASAP.

Interested but unsure? Let's Talk:

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This PRICING Focus Topic is for:

  • Wineries that want to use an UNDERSTANDING of their customers to improve profitability.

  • Wineries that want to profit from a VALUE BASED pricing strategy.

  • Wineries that would rather sell wine than play with survey software.

  • Wineries that will DO something with the results.