Superior Wine SERVICE International, llc

Focus on PRICING2019-05-27T12:47:38+02:00

Focus Topic:

The PRICE of Wine

750ml bottle prices to Consumers

ASK

Learn your customers’ willingness to pay.

Segmentation information makes it actionable for sales and marketing.

ANALYZE

Learn your customers’ involvement, buying limits, channels, and value perception.

ACT

Act with confidence as you apply your pricing knowledge to your product mix.

Current survey response statistics:

84%

Provide an E-mail address.

45.2%

Write a meaningful comment.

3:34

Average minutes to complete.

96%

Provide a postal code.

75%

Provide CLEAN results.

“Our survey found that firms developing and effectively executing value-based pricing strategies earn 31% higher operating income than competitors whose pricing is driven by market share goals or target margins.”

Thomas Nagle, et. al, The Strategy & Tactics of Pricing

Understand:

Value

The survey is written to establish a price/value benchmark based upon geographical, involvement, and channel segmentation.

Magnitude

By using this survey, you learn the size and value of your segments to develop appropriate value propositions for each.  Benchmark and then measure the success of your value initiatives.

Converse

Each response asks for an Email address.  With this, you can send an automated “thank you” email and/or respond personally.

Open

A write in comment opens the door for 2-way communications (and some really great info!).

Focus on PRICING Results

How many responses do you want?

  • Define your PRICE Frame

  • Segment PRICE frames

  • Understand VALUE ranking

  • Grow your E-mail list

  • Receive candid comments

200

120$(+tax)
  • 200 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 2,000
  • Email List: 1,000
Total Amount: 128.40 $

600

360$(+tax)
  • 600 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 6,000
  • Email List: 2,000
Total Amount: 385.20 $

1000

600$(+tax)
  • 1,000 cleaned results
  • Non-limited Timeframe*
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 10,000
  • Email List: 3,000
Total Amount: 642.00 $

Unlimited

960$(+tax)
  • Your OWN Unlimited results
  • 3 months**
  • Monthly Analysis Reports
  • .
  • Recommended Qualification:
  • Facebook 12,000
  • Email List: 4,000
Total Amount: 1,027.20 $

*  If it is going slow…reach out! We can help you to get your results!

** Time to be extended if required to reach at least 1,600 responses.

Interested but unsure? Let's Talk:

* indicates required

Implementation Steps:

Incentive

Develop an incentive that MOTIVATES so people will be inspired to fill out your survey.

Craft the incentive to also benefit you.  (Strong relationship building, photos, videos, cool marketing quotes.)

Get your creative on!

ASK

Ask your customers and potential customers to answer your PRICING survey.

Use your channels (social media, email, signage) including personal asking across the bar.

Communicate your incentive to motivate. (What a great reason to reach out!)

ANALYZE

USE your information.

Add PRICING frames to your segmentation profiles.

Review comments for take-aways and sparks for new VALUE propositions.

ACT

Use new E-mail addresses & quotes for marketing communications.

Develop your strategic plan and ACT!

Will you be exactly right?

Well, we do know that  you will definitely be LESS WRONG!

Copyright 2018 Superior Wine SERVICE International LLC