Kristofer Sperry

Kristofer Sperry, MBA

Chief INSIGHTS guy

Winery Owner, Winemaker, & Winery Architect

Check out what my friend Kristofer has been working on!  Being that I work with data and insights everyday.  It is a very powerful tool that can be used in so many ways!

Will Stolicny, ComDoc

Interested but unsure?

We are happy to explore with you if any of our programs are a good fit:

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Why is this IMPORTANT and what is “The big VISION”?


As I finished writing my MBA Thesis on “Strategies for business development for wineries through tourism” several things became clear:

  • Wine customers are complicated.
  • Doctoral researchers are convinced that we are only beginning to understand wine customers.
  • As an industry, we are considered a bit behind the times using technology.

At first, I think I was a bit offended.  As a winemaker, winery owner, and winery architect, of course I know my customers!  I haven’t wasted the past 15 years talking with customers across the bar!  Then, as I got over it, I began to wonder how I could quantify what my customers thought.

So I took 12 months to research and build a survey and analysis system that would give us a 360° look at our customers and our sales & service operations.  It creates 2-way communication that establishes and strengthens relationships while yielding specific INSIGHTS to increase wine sales.

We tried it and our testing was beyond our expectations!  The program works beautifully. The responses included answers to our given questions, more photos than I expected, and new email addresses.  The comments we received came in a range from compliments that made us proud to use in our marketing communications to some real issues that could be resolved.  The program brought us in meaningful 2-way connection with our customers.

The big VISION?

Our raison d’être is to support you to increase your profitability.

We are convinced that intense customer knowledge allows you to capitalise on opportunities that might otherwise go unnoticed.

You make an immense number of decisions.  Most of your decisions are made within the context of limited time and information.  With more information the risks of decision making can be reduced and the quality of your decisions improved.  You will find yourself being more right and definitely “less wrong”.

To get this information, we connect wineries with their customers and potential customers.  We do this by asking your customers questions and analyzing their answers.  This analysis provides the knowledge you need to make informed decisions.  Your connection facilitates the development, maintenance, and repair of relationships that lead to sales.

The big VISION is to establish a resource that your winery can draw upon to increase sales and customer VALUE in the most efficient way possible.

This VISION leads to more happy customers visiting more happy wineries (and the resulting benefit to both!).


You in?


They will be talking about you either way…

How about having them talk WITH you?