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I would never recommend something that I had not tried myself.  We did our first survey run with our Facebook account.  An average post receives between 300-500 views.  We posted and I went to dinner very excited to see what would happen.  I was simply amazed!  Not only were we getting responses but in the first 27 responses I had learned: (2) new really good product suggestions, that one of our guests doesn’t come because he doesn’t know where our handicapped parking is, that I had lost $230 of event sales because she found our ticket buying process difficult, gotten (6) great marketing quotes and (2) photos.  Can’t wait for more!

Kristofer, Myrddin Wine Company

Sample Survey and Results:

Example Survey from Myrddin Winery
Sample Email of Individual Results
Sample of General Report
Warning: customer INSIGHTS are addictive!

Your CUSTOMERS will tell you everything you want to know…

IF YOU ASK.

Ask with our Customer INSIGHTS programs:

The 360° Customer INSIGHTS program is for wineries that:

  • are looking for new, fun, & informative ways to connect with customers.

  • will DO something with the INSIGHTS, email addresses, photos, quotes and feedback.

  • believe in building relationships.

  • would rather make wine than play with survey software.

The Focus on PRICING program is for wineries that:

  • want to develop an additional understanding of customer price parameters.

  • want support for a VALUE based pricing system.

  • may want to benefit from a FOCUS group.

Ready to get started?

Click here:

360° Customer INSIGHTS
FOCUS Programs

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Exceeding expectations requires preparedness and the more a manager can do to know the customers, what they are looking for and where they have been, the better the tasting room will be positioned to deliver a world-class experience resulting in happy customers and financial gains for the winery.

Stephanie (Friedman) Wycoff, Chapter 11 Strategic Winery Tourism and Management