“Exceeding expectations requires preparedness and the more a manager can do to know the customers, what they are looking for and where they have been, the better the tasting room will be positioned to deliver a world-class experience resulting in happy customers and financial gains for the winery.”
Multi-dimensional customer engagement tools that lead to increased knowledge, opportunity and value creation.
What do our tools actually do?
“As the global wine trade is changing rapidly; with new and shorter supply chains, increasing use of e-commerce and social media, a need for new tools also emerge. To create brand awareness and loyalty with your customers and to be able to promote your wines most efficiently, you need to know who your customers are and what triggers them to buy and to fall in love with your brand. SWSI’s tools enable you to do just this and in an easy and intuitive way.”
“We use this data to focus our marketing on EXACTLY what our customer base is interested in. We don’t have to spend time and money guessing anymore.”
Grows your Email list.
Collects positive comments! (eWOM)
Is your active “suggestion box”.
Creates a PRIVATE channel for customer complaints.
Brings you fun PHOTOS you can use!
Tests innovations.
Investigates the “why not”.
Reveals EXACTLY what your customers want from you.
Tells you where your customers are.
Increases your social media counts.
Motivates & rewards staff.
Builds strong & profitable relationships through 2-way communication.
What kind of information can you use right now?
360° INSIGHTS
Provides a complete picture of YOUR customers and business operations. Asking again (next year) allows you to monitor and celebrate progress!
Creates new, fun, & informative ways to connect with customers.
Receive INSIGHTS, email addresses, photos, quotes and feedback.
Your customers are unique. Industry comparisons give you additional information.
Focus on PRICING
Develops an in-depth understanding of customer price parameters and willingness to pay.
Provides data to support VALUE based pricing.
FOCUS group where you may contribute to and gain from other wineries experience and results.
Mastermind strategy group provides discussion, learning, and international networking.
Both programs bring you:
- Actionable INSIGHTS
- Candid comments
- Email addresses
- Postal codes
360° INSIGHTS also brings you:
- Photos you can use
- Resolution items
Using both at the same time brings you:
- Additional segmentation information for each defined price window
In testing:
Focus on FUN!
Focus on SERVICE
Event Tool
Within our first 27 responses we learned/received from our customers:
- (2) product suggestions.
- 1 of our guests doesn’t come anymore because he doesn’t know where our handicapped parking is (with an email address so I could write him).
- I had lost $230 of event sales because she got hung up in our ticket buying process (and didn’t contact me).
- (6) great marketing quotes.
- (2) really cool photos (with permission to use).
“Implicit psychology is, unquestionably, one of the most powerful new tools in the market researcher’s armoury to aid strategic decision-making in more complicated contemporary markets, where the traditional paradigm of simply recognising rational needs and seeking to satisfy them, no longer works. Most markets have a convergence of brands. They look alike, taste the same and have the same formulation. Brand choice is no longer all about rational product attributes. It is, and will increasingly be, all about brand personality.”
“Check out what my friend Kristofer has been working on. Being that I work with data everyday, it is a very powerful tool that can be used in so many ways!”